Cultivating trust and partnership in action
At Brainrider, we #ridetogether and practice what we preach when it comes to our people-first focus. That means our top priority includes you and your people too.
One of our long-standing client relationships started with an already strong relationship with an individual marketer rather than any sort of traditional business pitch. “He just called us because he knew what we were like to work with and what we were good at. He liked working with us and that he could trust us,” says Brainrider Co-Founder and Chief Strategy Officer, Nolin LeChausseur.
This marketer wanted Brainrider to be a part of his core team because of the strong relationship he had with our agency. Committed to getting the right people on the right projects, he knew that Brainrider would be able to help build his new in-house team.
The adventure began once this West Coast-based tech company laid out their needs for us. They asked if Brainrider could provide a contingent workforce. At the time, we’d never done anything like it. But in true Brainrider style, we didn’t say no. Instead, our leaders were determined to figure it out and deliver.
We asked more questions about the client’s needs and timeline and hit the ground running to figure out how to assemble a trusted embedded team.
With a small team of only about 30 ‘Riders, we buckled down and figured out how to navigate the exciting operational and creative challenges that came with this new opportunity. We needed to hire a team in the U.S. from our then Canadian-only, Toronto-based agency. Within about two weeks, Brainrider was converting contract-based talent to full-time employees and starting up a U.S. subsidiary.