B2B Marketing Training
& Skills Development

BUILD A STRONGER MARKETING TEAM

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Rapid Team Training for Better Results

Most businesses we speak with use marketing automation and CRM tools, but are frustrated with the results. Often, tools haven’t been integrated effectively and the marketing team is missing essential training to properly set-up and track campaigns. Other times, the challenges are around using the right dashboards and reporting tools to make insightful decisions on campaign effectiveness and revenue attribution.

Brainrider believes in helping our clients help themselves. That’s why we’ve created training programs that enable marketing teams to use their technology stack more effectively, follow pipeline marketing best practices, and set-up better dashboards and reporting.

Get a Pipeline Assessment
to Review Your Programs

How You Benefit

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INCREASEtool adoption and standardize team use.

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STREAMLINEreporting and gain more insight.

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IMPROVElead qualification and revenue attribution processes.

What We Do

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Pardot
User Courses
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Salesforce
Engage Training
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Pardot & Salesforce Dashboard
and Reporting Workshops
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Ideal Customer & Marketing Planning Workshops

Brainrider Services

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Pardot Training

Online or in-person, our Pardot expert will lead your team in a hands-on training session and provide real client examples. Our training programs cover a variety of best practice theories, demos and trainee activities. Each trainee will walk away with tactical experience, best practice frameworks, recommended resources for continued learning, and a copy of training materials and exercises.

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Reporting & Dashboard Improvement

Take your reporting to the next level. Get more insight into your most, and least, successful campaigns based on revenue metrics, pipeline metrics, and campaign engagement metrics.

Enable your team to successfully measure the health of your database, pipeline, and campaigns. A Brainrider training expert will help audit your current reports, make recommendations, and teach your team how to build more insightful dashboards within Salesforce and Pardot.

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Marketing Planning Workshop

Brainrider’s Marketing Planning workshop is designed to help your team quickly understand and prioritize objectives, capture ideas, share best practices, and build a practical plan. Following the workshop, we’ll deliver a thorough, customer-centric pipeline plan with execution recommendations.

What They're Saying

“It's one thing to dream something up, but to execute it in Pardot is something else—especially when the program was as complex as it was. Brainrider's great expertise is around implementing and executing programs in Pardot. A lot of other agencies would not have been able to pull it off.”

Gary Smith

Director of Marketing, Mindflash

“Brainrider's organization, responsiveness, best practice knowledge, Pardot integration experience, team collaboration and ingenuity made our website overhaul project digestible, painless, and enjoyable. Our Brainrider team is professional and truly has a passion for what they do, which makes working with them an incredible experience. I can't write enough good things. Brainrider exceeded my expectations, and I will use them again.”

Taylor Mecham

Marketing Program Manager, LeveragePoint Innovations, Inc.