If a business’ objective is to grow and generate revenue, why are so many B2B marketing programs still focused on lead acquisition?
Far too many B2B marketers are still measuring against the wrong metrics and end up valuing lead volume over lead quality and conversion. A good B2B marketing program shifts the focus from lead generation to full-funnel optimization. By aligning sales and marketing objectives with business objectives, Brainrider helps create effective B2B marketing campaigns that deliver against the ultimate goal—revenue generation.
Our pipeline optimization services are designed to diagnose gaps in your marketing mix and create more opportunities for your customers to demonstrate purchase intent. We will set you up to effectively measure marketing-generated revenue, marketing-influenced revenue and campaign ROI. We’ll also help you plan, run, create and test better B2B marketing programs that hit your goals.
Designed to examine integrated Pardot and Salesforce implementations that have been active for a year or more, the Health Check will provide analysis and recommendations to reduce friction within the various segments of the pipeline, address technical issues and provide a focus for new sales and B2B marketing programs. This service includes:
Account-based marketing (ABM) is delivering very positive results for the companies who are practicing it effectively. If you’re looking to start building an ABM strategy, our team can help you through the process of partnering with Sales and executing a 90-day pilot, as well as with a plan to expand and scale.