The numbers are in, ABM is driving pipeline results for B2B marketers. In fact, the 2017 ABM Benchmark study conducted by it ITSMA and the ABM Leadership Alliance found that 87% of ABM marketers say that it provides higher ROI than other strategies.
As targets for sales and marketing teams become more aggressive, ABM helps align companies around the same revenue goal and provides a strategy to hit those numbers. But this requires organizational change. B2B marketers and sales teams must adopt new practices, change up the marketing mix, and focus on hitting targets together. If you’re looking for some help getting aligned or executing ABM campaigns, Brainrider can help.