Many B2B companies use ABM pilots to test the waters before launching a company-wide ABM strategy. This means there’s a lot of pressure for the pilot to meet objectives. So what can you do to make sure your pilot delivers positive results?
In this webinar, Scott Armstrong, CEO and Partner at Brainrider, and Neil Barbaro, Account Executive at Salesforce B2B Marketing, will walk you through the four crucial steps to a successful ABM pilot. Plus, Chris Zannotti, Sales Executive at Pardot will show how you can use Salesforce’s ABM solution.
You’ll learn how to:
- Target the right accounts for your ABM pilot
- Make the most of your tech investment for ABM
- Refine your ABM strategy to ensure buy-in across your organization
- Use Salesforce marketing automation tools to run your ABM pilot