Running an Account-based Marketing (ABM) Pilot Program


Account-based marketing (ABM) in probably the fastest growing B2B marketing trend right now, but little information exists on how to introduce the strategy into your planning and begin executing. Successful ABM strategies usually start with a well-executed ABM pilot program.


In this webinar, Nolin LeChasseur (Brainrider CMO & Partner) walks you through the process of building a pilot project. Including:

  • Understanding how ABM fits into your B2B pipeline marketing plan.
  • Getting started on the path to ABM adoption.
  • Running a pilot with segmentation and customization.
  • Examples for rolling out account-based marketing tactics.

Ready to get started with account-based marketing? Get a quote for an ABM Pilot Project now.