Pipeline marketing isn’t just about acquiring leads, nurturing them through the funnel stages and qualifying them. It isn’t about choosing specific tactics, but about using the right tools to measure and report on their success. It’s about adopting a strategy that plans, budgets, and executes your marketing based on all stages of the buyer’s journey.
Pipeline marketing lets you measure your success against both funnel metrics and by marketing sourced and generated revenue. And ultimately, it brings your marketing to the next level.
In this video, we’ll cover:
– The differences between a B2B pipeline strategy and traditional lead-gen marketing
– How to shift your strategy and adopt a pipeline marketing mix
– Building, running and measuring with a buyer-focused approach
– Client examples