Marketing Leader’s Guide to Pipeline Marketing

Pipeline marketing isn’t just about acquiring leads, nurturing them through the funnel stages and qualifying them. It’s about adopting a strategy that plans, budgets and executes all marketing activities based on buyer-journey stages and measures success by both funnel metric and by marketing sourced and generated revenue.

Pipeline marketing isn’t about choosing specific tactics, but about using the right tools to measure and report on their success.

What we’ll cover:

  • The differences between a B2B pipeline strategy and traditional
    lead-gen marketing
  • How to shift your strategy and adopt a pipeline marketing mix
  • Building, running and measuring with a buyer-focused focused approach
  • Client examples

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