Getting Started with an ABM Pilot


Account-based marketing (ABM) is probably the fastest growing B2B marketing trend right now. But not a lot of information is out there on how to introduce that strategy into your planning and get started on executing.

In this webinar, Nolin LeChasseur (Brainrider CMO & Partner) explains how to build a successful ABM strategy with a well-executed ABM pilot program. He’ll walk you through the process of building a pilot project including:

  • Understanding how ABM fits into your B2B marketing plan.
  • Getting started with ABM.
  • Running a pilot with segmentation and customization.
  • Examples for rolling out ABM tactics.

If you’ve considered getting started with ABM but aren’t quite sure where to start, this webinar’s for you.

Ready to add ABM to your marketing? Our team can help. Get a quote for an ABM pilot project here.

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