Think about one of your best customers. What did they love about you? What did you love about them?
Creating an ideal customer persona is all about distilling these things into a guide that helps your marketing drive better results.
When creating ideal customer personas, it’s best to start with 3 categories:
- Your Ideal Customer
- The Next Best Customer
- Your Opportunistic Customer
Figuring out what bumps an ideal to a next-best customer is important, because they’re often worth targeting and pursuing too.
This B2B ideal customer profile template will help you and your team discuss, map out, and align on who you should be selling to:
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