Think About One of Your Best Customers
B2B Marketing teams need to focus on understanding their target buyer in order to drive high-value leads that support pipeline and revenue growth.
- You’ve developed a good relationship with the right decision-makers on their team.
- They see the value in the services that you provide.
- You’re aligned on budget.
When creating ideal customer personas, it’s best to start with 3 categories:
- Your Ideal Customer
- The Next Best Customer
- Your Opportunistic Customer
Determining which attributes bump an ideal to a next-best customer is also valuable, as they’re often worth targeting and pursuing as well.
This B2B ideal customer profile template will help you and your team discuss, map out, and align on who you should be selling to.
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