Key takeaways from the 2020 LesbiansWhoTech Pride Summit
Building Teams in Age of COVID-19
Jana Rich, CEO and Founder of Rich Talent Group interviewed by Dara Treseder, CMO of Carbon
Jana Rich, CEO and Founder of Rich Talent Group, brought necessary perspective on creating a truly effective and safe workplace for the BIPOC LGBTQIA2S+ community. For Rich, the hard work is after implementing diverse hiring practices, because it involves creating an environment where marginalized communities truly have a voice. This is where intention plays a role and where action differentiates true inclusion from tokenism.
Rich refers to a McKinsey study released that discusses the specific impact on promotion rates that the LGBTQIA2S+ community faces when they do not feel fully able to speak their truth at work. Rich stresses that the ability to bring your full self into a workplace can have monumental effects. The most important component of truly inclusive, diverse teams is where people feel safe to share who they are and where one feels respected, understood, and truly heard.
Rich states that there needs to be an examination of how companies can make sure BIPOC LGBTQIA2S+ individuals feel comfortable and safe in the workplace after being hired. There should be a genuine understanding across the company of the importance of diversifying your team rather than the belief of “because we have to”.
Rich emphasizes that the important question for companies regarding diversity and inclusion is: “How are debate and decision-making going to look like now going forward with this diversity and inclusion conversation?”. This allows for a fully integrated approach that maintains a safe and supportive environment for marginalized groups where they feel heard and respected.
To create a truly diverse and inclusive workplace, Rich has these additional suggestions:
Eradicate classroom learning
In other words, remove training and learning that involves reading a specific set of documents and then signing. This is not effective and is not an indicator of actual engagement.
Investigate how marginalized groups are integrated into the workplace
How does your company get into the flow of work? What kind of socialization and connections exist to create bonds? Are these inclusive and supportive for these marginalized groups?
Implement small group socials
In the age of COVID-19, social interactions are predominantly restricted to video. To make it more meaningful, video socials need to happen in smaller groups. This is especially important for BIPOC LGBTQIA2S+ new hires as it gives them earlier exposure to work. Rich recommends groups of 6-8 colleagues, with the emphasis that 1:1 lunches can be better (while they may have their own unique limitations).
Looking to build a better B2B marketing team to meet your capability and capacity execution needs? Brainrider’s unique flexible resource model does just that. Serving as a natural extension of your marketing team, we work closely with you to craft the right combination of on-site and off-site resources that is customizable to meet your distinct business needs. We support you and your team, wherever you are, by making ourselves accountable to tackle any of your capacity and capability gaps to make the most of your time and budget. Learn more here.
This blog post is part of Brainrider’s Key takeaways from the 2020 LesbiansWhoTech Pride Summit series. Read the rest of the series here:
- How to integrate meaningful diversity and inclusion policy change in your B2B business
- How to prevent inflicting or experiencing racial battle fatigue in the workplace
- How to balance social impact with B2B business goals
- How to build and support diverse teams in the age of COVID-19
If you would like to learn more about LesbiansWhoTech, please visit their website and follow them on their social media channels on Twitter, Instagram, Facebook, and Linkedin.
If you would like to support the work of LesbiansWhoTech, please donate here.
Brainrider is a B2B marketing and creative agency. We help clients hit KPIs by providing B2B marketing execution services through an on-site & off-site resourcing model to fill capacity and capability gaps. We’re focused on helping you achieve your business objectives and identifying opportunities for continuous improvement so you’ll always stay ahead of the curve. Get in touch here.
All images courtesy of LesbiansWhoTech Pride Summit.