A quick and organized plan to help you build your B2B website development
This quick guide to better B2B website planning provides a 6-step, best-practice roadmap to help you plan your website development and drive better results.
It covers 6 key directives:
- Focus On Your Customer, Not Your Company
- Establish Your Strategy
- Prioritize Your Website Objectives
- Develop Customer-Focused Content
- Build Best Practice Wireframes
- Communicate Your Design Priorities
Interested in improving your B2B website to generate leads and get better results? Brainrider can help. Start now and request a proposal.
Slide 1: B2B Website Planning Roadmap - A Better Practice Guide.
Slide 2: 7 Steps to a Better B2B Website.
1. Define a customer-focused strategy
2. Prioritize your website objectives
3. Target customer needs & pains
4. Develop more valuable content
5. Organize your content by Needs & Pains
6. Build best practice page layouts
7. Simplify your design & development priorities
Slide 3: Your website is not about you!
Slide 4: “But our website has always been about us, our solutions, our news.” [Image]
Slide 5: Customers want content that helps them solve their problems...
Slide 6: 1. To design a better B2B website, define a customer-focused strategy.
• What business are you really in?
• What are your objectives?
• Who is your target and what are their needs and pains?
• What do they want to know at each stage of their decision process?
• What subject matter expertise should you be promoting to attract, acquire, nurture, and qualify more prospects?
Slide 7: 2. Prioritize your website objectives.
|Attracting and Acquiring Prospects||Visitors|
- Find you & your expertise
- Identify them & give permission for contact
|Nurturing Prospects||Active Prospects|
- Are increasing their engagement
|Qualifying Sales Readiness||MQL|
- Meet and qualified lead criteria
Signal readiness to buy
- Signal readiness to buy
Slide 8: 3. Target customer Needs & Pains.
Brainstorm customer questions starting with:
• How to…
• How do I…
• Do I need more/less…?
• Should we…
• Choosing a...
Slide 9: Identifying what customers want to know at each decision-stage.
If your customer is asking: What's my problem?
They want: Education & Thought Leadership
What to offer:
- Trends, benchmarks, & Statistics
- What's new & why it matters
- Best-in-class examples
- Problem guides
- Opportunity guides
- Needs assessment
- 101 education
If your customer is asking: How do I fix my problem?
They want: Solutions & Product Suitability
What to offer:
- Solution guides
- Solution comparison
- Pitfall analysis
- Readiness and suitability assessments
- Strategy & planning templates
- How to find & select the right vendor
- How to build the budget
If your customer is asking: Are you right for me?
They want: Decision Support & Credentials
What to offer:
- Access to subject matter experts
- Implementation plans & requirements
- Delivery examples
- Vendor comparisons
- Data sheets
Slide 10: 4. Develop More valuable content. [image]
• A blog focused on customer needs and pains
• Credentials that help customers understand solutions & product suitability
• Resources targeting what customers want to know at each decision-stage
Slide 11: 5. Organize your content by Needs & Pains [image]
1. Why implement a customer experience management program?
2. What are the best practices for setting up and running customer experience management program?
3. How do I build loyalty, advocacy, and acquire more customers?
4. What do I need to consider when choosing a CEM vendor?
Slide 12: 6. Design best practice page layouts. [image/diagram]
• Content prioritized by objectives
• Follow eye-path best practice
• Stay above the fold because 70% or more of your visitors will not get below it.
• Include Search Engine Optimization copy
Slide 13: Additional wireframes can include.
- With sidebar
- No sidebar
- Resource center home page
- Resource post
- Blog home post
- Blog post
- Landing page
Slide 14: 7. Simplify your design & development Priorities.
- Keep it professional but do not over invest in design or technology – it does not pay off!
- Consider implementing a content management system
- 4 quick graphic design tips
- Decide if you are updating your current design or creating a new look
- Define your brand guidelines (logo, colours, type)
- Articulation your design style (i.e., Modern, Simple, fun, Corporate)
- Share examples of what you like and don't like
Slide 15: Next stepsLet us review your existing website.
Contact us for a free consultation.