What B2B website goal matches yours?
Four B2B website examples from clients we have worked with over the past year and how they have been redesigned to successfully attract and acquire more prospects. If your website is having trouble attracting or acquiring enough prospects you should consider a strategic website redesign. Click here to learn more about B2B Website Redesign Budgets or contact us for a custom website strategic redesign quote.
B2B Website Example #1: More effective calls to action
If your objective is prospect acquisition than your website needs more effective calls to action. Three ways optimize your calls to action include:
- More prominent and visible call-to-action placement
- Using multiple calls-to-action per page
- Targeting different levels of engagement: from contact us to subscribe to our newsletter
In this example, Livingston International dramatically increased their opt-in rate with multiple calls to action and a prominent “Get A Quote” button!
B2B Website Example #2: Publish your expertise to your website
To attract more qualified prospects you need to regularly publish subject matter expertise your customers are actually looking for and then make sure they can find it on your website. Focus on connecting with customer needs and pains and organize the content your publish by subject area instead of format. Make sure your are publishing your content using RSS feeds so search engines see a quality content source!
In this example, Empathica has improved content engagement and keyword density by publishing their subject matter expertise.
B2B Website Example #3: Customer focused navigation
Make sure the menu items in your navigation are designed to help prospect find what they are looking for at each stage of their decision process. While 10% of your visitors are looking for “About Us” pages make sure you are also providing “how to understand my problem”, “how to solve my problem”, and “how to buy from you” content.
In this example, Hubwoo helps more prospects find to the content they are looking for by organizing their navigation against specific targets and decision stages.
B2B Website Example #4: B2B search engine optimization (SEO)
B2B SEO has to work smarter than B2C SEO because prospect decision process is more complex than buying a “Little Black Dress” or a “Black Tuxedo”. B2B keywords typically have lower search volumes and longer keyword strings. And they are focused on niche subject areas. The good news is that you don’t need “blackhat” SEO tactics or expensive SEO consulting to succeed. But you do need good on-page SEO hygiene and content that targets what your prospects are searching for.
In this example, STR Software significantly increased their site traffic by optimizing their on-page SEO using WordPress and publishing keyword rich content in their page title, URL, H1 tags and in their body copy.
Interested in improving your B2B website to generate leads and get better results? Brainrider can help. Start now and request a proposal.