A B2B guide to email drips: 5 example campaigns every marketer should know

By: Alison Drainie
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B2B marketers know that email marketing can be a powerful lead nurturing tactic. And they also know how easy it can be to get wrong. The most common culprit? Email campaigns that are not aligned with your target audience and their pain points. But with some thoughtful planning, you can avoid that pitfall.

Setting up well-thought-out automated email drip campaigns with proper segmentation will make all the difference in ensuring your email marketing efforts align with your audience’s needs and pains. The great thing is, once this logic is set up, your drip campaigns work in the background doing all the heavy lifting and you will come out with more qualified leads. This guide will help you through that planning.

B2B Guide to Email Drip Email Campaigns Email Marketing

Read this guide to learn more about:

– 5 types of effective B2B email drip campaigns 

– Suggested cadence, timing, and content for each type of campaign

– Examples of drip set-ups that you can easily recreate 

Fill out the form on this page to download your copy of the B2B Guide to Email Drips. If you have any questions, you can always reach out to us at info@brainrider.com — we’re here to help!

 

About Brainrider

Brainrider is a B2B marketing and creative agency. We provide content, web, and digital marketing services through a flexible resource model to meet your business’s specific needs. Want to know more? Contact us today.

Alison Drainie

Alison Drainie

Alison’s experience in B2B content writing has covered a wide range of industries from technology and communication to finance and education. She enjoys diving deeply into topics—both familiar and unknown, and creating content that helps readers solve their unique challenges. As a Content Specialist at Brainrider, Alison interviews subject matter experts, craft outlines, and produces engaging digital content designed to meet client objectives and grow their business.