B2B marketers know that email marketing can be a powerful lead nurturing tactic. But they also know how easy it can be to get wrong.
The most common culprit? Email campaigns that don’t resonate with your target audience and their pain points. But with some thoughtful planning, you can avoid that pitfall. With the right logic, automation, and segmentation, your drip campaigns can do all the heavy lifting in the background and while you come out with more qualified leads.
So where should you start? This guide will help you through all that planning and more.
Read this guide to learn more about:
– 5 types of effective B2B email drip campaigns
– Suggested cadence, timing, and content for each type of campaign
– Examples of drip set-ups that you can easily recreate
If you have any questions, you can always reach out to us at firstname.lastname@example.org — we’re here to help!
Brainrider is a B2B marketing and creative agency. We provide content, web, and digital marketing services through a flexible resource model to meet your business’s specific needs. Want to know more? Contact us today.