B2B Email Examples


A gallery of B2B email examples to learn from and leverage

A gallery of B2B email examples showing great, good, average, and poor examples of B2B lead generation emails to help inspire your own email campaigns.

B2B Email Example: Hoovers Reactivation EmailB2B Email Example: Hoovers – Reactivation Email

Subject line: Complimentary 14-page Research: 9 tactics to help you grab attention and boost open rates

Strengths: Relevant subject line, clean layout, valuable resource offer

Opportunities: “Choose your own adventure” content.

B2B Email Sample: Vocus Sales Follow-UpB2B Email Example: Vocus Sales Follow-Up

Subject Line: Hi Scott, Time To Chat

Strengths: Short, effective sales follow-up.

Opportunities: Offer earlier decision stage content to keep propsect engaged if they are not ready for an immediate sales contact.

B2B Email Sample: SpiceWorks Event Follow-Up EmailB2B Email Example: SpiceWorks Event Follow-Up Email

Subject Line: See what you missed at Spiceworks Unplugged!

Strengths: Excellent follow-up email offering a video recap.  Great engagement call to action: subscribe for alerts about your brand.

Opportunities: More prominent unsubscribe

Email Sample: CentralDeskTop Sales Follow-Up EmailB2B Email Example: CentralDesktop Sales Follow-Up Email

Subject Line: Can You Point Me In The Right Direction

Strengths: Clean email design.  Personal note style.

Opportunities: Target other decision stages.

Email Sample - CopyToContact Reactivation EmailCopy2Contact: Database reactivation email

Title: Please confirm your subscription, newsletter on its way

Strengths: Up-front, honest, and looking for opt-in rather than opt-out.  Prominent calls to action.

Opportunity: Offer relevant content resources.

B2B Sales Email Example: AdRollAdRoll: Tracked sales email example

Title: Loved talking to you today!

Strengths: Tracked links.  Prominent calls to action. Sales readiness calls to action.

Opportunity: Offer relevant content resources.


Feel free to suggest additional lead generation email examples by contacting us or making your suggestion in the comments section of this resource.

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