Having a clear understanding of the objectives and key messaging you want to hit with your content is an important first step in creating better content. Think about it this way, you wouldn’t ask someone to make your favourite dish without a recipe!
The more specific you are in the brief, the more likely it is that you’ll be happy with the content. Plus, it’ll be more useful to your ideal customer and be more effective in grabbing their attention.
You’ll want to customize your B2B content brief template to your specific business needs.
Consider including the following:
- Name & docket
- Client contact
- Your value proposition
- Main objective
- Key messaging
- Sources/subject matter expert
- Tone of voice/writing style
- Calls to action and embedded links
- Focus keywords
- Related content
- Graphic design
- Critical path
Creating engaging content for your customers is no easy task. To learn how Brainrider can help, request a proposal now.