Ask Brainrider: How do I check if my B2B website is SEO friendly?

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Optimizing your website for SEO can seem like a daunting task if you’re unsure where to start. So how do you check if your B2B website is SEO friendly and improve your standing in search results?

In this video, Olivia Maclean, Brainrider’s Marketing Technology and SEO Specialist, breaks down the low hanging fruit you can tackle today to drive better results.

 

Why is it important to check if my B2B website is SEO friendly?

In this multi-screen age, a wealth of information is available at people’s fingertips. In fact, more than half of B2B marketers say that organic search generates more leads than any other marketing initiative.  

And with the rise of voice technology like Siri, Alexa, and Google Home, C-level B2B marketers are changing the way they search online. SEO friendly content will not only help you stay ahead of the curve with voice adoption (as well as increase your content’s accessibility), but it will also allow Google to crawl your site better because it allows its language processors to understand your content in a more comprehensive way.

 

What are some easy wins to focus on to improve my SEO?

SEO for B2B doesn’t have to be that complex. Here are some low hanging fruit we recommend tackling to see immediate results.

Low hanging fruit for quick SEO wins

Meta tags (ie, meta titles and meta descriptions)

When you fix your meta titles and meta descriptions, the results will appear on Google right away. Properly written meta tags should match your buyer’s intent. We recommend writing meta descriptions like ad copy, where the keywords you want to rank for are at the beginning of your description. This way, your intent is clear. Use language that is actionable and compelling. Your focus here is to drive your audience to click through to your content.

Internal linking and click depth

Click depth impacts your website’s overall user experience. You want to ensure your content is easy to find, instead of burying it ten sections deep. Content that is easy to find and organized in a logical way immediately boosts your relevance because it shows your website is useful. And in the eyes of Google, that goes a long way.

You can improve your click depth a number of ways, whether that be tagging your content, creating content categories with corresponding subsections, or creating hyperlinks within blog posts to other content on your site.

We recommend including internal links and hyperlinks in your content because they can help your audience navigate your website in a more natural way. This will make your content readily available instead of having your reader look for these pieces themselves (which could potentially lead them away from your site).
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What is a simple way to do an SEO check?


Screaming Frog (we know, we love that name too) is a great tool that can give you a full overview of what your website looks like, which can guide your optimization efforts by identifying what areas need attention first. 

Screaming Frog works does a full crawl of your website and its associated data, like your meta title and meta description, and identifies if this information is missing. It can also show page status codes (eg. if there are any errors, etc.) so you can easily identify pages that can be improved. It should probably be said that we are not affiliated with Screaming Frog – we just really love the tool.

You may want to export the data output into a spreadsheet to keep better track of your optimization efforts. Filters are your friends. You can easily identify meta titles that are too long or too short as well as any missing meta descriptions that you can fix right away. 

Download your copy of the SEO keyword framework

Looking for more SEO tips? Here’s a keyword planning framework to help you get started in boosting your website’s SEO. Fill in the form to get your download.

 

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How do I check if my B2B website is SEO friendly?

More than half of B2B marketers agree that organic search generates more leads than any other marketing initiative. As we all know, B2B buying cycles are getting longer with people doing their own in-depth analysis before making their purchase decision.

We also know that our C-Level B2Bers typically use their phone to search, and talk, and type, and do all sorts of memos, so having your website optimized for voice search is going to be key to having your rankings show up in the first page.

But SEO for B2B doesn’t have to be that complex, let’s go through some low hanging fruit to give you some quick wins.

One of the first things you should do is examine your meta tags and descriptions. By optimizing these with targeted key phrases, you can ensure that your buyer intent is going to be present when they go to click on your website.

Another thing that you can do is work on your internal buyer journey. So that’s things like adding hyperlinks within content to other places on your website and adding strategic CTAs to make sure that you’re supporting your buyer at every stage of the funnel.

A tool that you can use to do a simple SEO check on your B2B website is Screaming Frog. Screaming Frog is a web crawler that is going to give you a printout of all of the pages on your site, along with associated information like meta titles, description, and other associated information like response codes that you can prioritize to optimize your SEO strategy.

Screaming Frog is going to give you a whole list of everything that’s going on in your site, so it’s going to show you what meta tags are missing and which ones are too long. For some quick wins, focus on the ones that are missing and then tackle the ones that are too long and then optimize those altogether.

To get started here’s our Brainrider keyword planning framework. Just fill out the form to get your download.