Account-based Marketing (ABM) is gaining a lot of momentum among B2B marketers looking to make a strategic shift in their outbound activities. With a new account-based sales approach it can be difficult to know where to start.
This checklist is meant to assist you and your team during the ABM planning process and provide a guide for when you’re selecting an ABM tech tool.
The Ultimate ABM Checklist will:
- Break down the 3 main steps to follow during your decision-making process
- Give you a list of questions to consider when choosing a tool
- Define the categories of ABM technology so that you know which to focus on
Not sure if account-based marketing is right for you? Click here to watch the ‘Getting Started with an ABM Pilot’ on-demand webinar to learn more.