Account-based Marketing (ABM) is gaining a lot of traction with B2B marketers that want their outbound marketing to be more strategic. But sometimes it can be difficult knowing where to start.
This checklist is meant to help you and your team during the ABM planning process and guide you through picking an ABM tech tool.
The Ultimate ABM Checklist will:
- Break down the 3 main steps to follow during your decision-making process
- Give you a list of questions to consider when choosing a tool
- Define the categories of ABM technology so that you know which to focus on
Not sure if account-based marketing is right for you? Click here to watch the ‘Getting Started with an ABM Pilot’ on-demand webinar to learn more.