We wanted to make it as simple as possible for local businesses to participate in this campaign. Our solution was to create downloadable assets that could be customized with the date of their event, then printed and featured in their shop fronts. The website was redesigned to highlight the informative resources and feature success stories of small businesses, to encourage a sense of community and relevance to participate. We also repurposed additional content to target shoppers and BIAs about the importance of supporting small businesses within their communities. To drive traffic to the site, the campaign was promoted through emails as well as through content we created for the Yellow Pages newsletters.