PUROLATOR – INDUSTRIAL LEAD GEN CAMPAIGN
We collaborated with Purolator to develop a comprehensive full-funnel distribution strategy tailored to target the industrial and automotive verticals. Our approach focused on precise channel communication to effectively convey the diverse range of services and shipping insights relevant to the industrial and automotive sectors.
Capabilities
Content strategy and writing
Email Design
Web Design
Design Layout
Infographics
Proofreading and QA
Production
To ensure the success of the campaign, we implemented a strategic communication approach that traversed the marketing pyramid, encompassing the top of the funnel (TOFU) through to the bottom of the funnel (BOFU). Our communication strategy aimed at effectively conveying services and information progressively, guiding potential customers to engage with Purolator sales representatives. Channels utilized for this purpose included targeted emails to various verticals, as well as the creation of articles and landing pages featuring compelling calls-to-action prompting users to initiate contact with Purolator
