Brainrider worked with Freshbooks to create and design B2B ebooks that spoke directly to their newest target audience. We held collaborative workshops to determine the key customer needs and pains that would be specific to the Freshbooks Select threshold. The result came down to two main components: managing and scaling a fast-growing business, and managing the billing processes as the company grows. The ebooks were created as gated content to address these audience pain points. They were also used to encourage lead generation via LinkedIn ads and mid-funnel email campaigns. Finally, blog posts were produced and housed onsite which outlined the benefits of automated billing along with tips on how to scale a team painlessly.