Before this project, Brainrider created standalone landing pages for eBay Advertising that could be used for events and seasonal campaigns. Leveraging these landing pages as a base, we created a new website with modernized branding and a new layout optimized for pipeline marketing. Brand colours and templates were updated to put forward a more professional look and feel, with a clear design consistency across all assets. Site navigation was improved by creating a searchable resource centre, and highlighting the main needs and pains of prospects. We also added an additional section to their website to further nurture lead generation. Aptly named Success Stories, this section housed repurposed content that showcased their bottom-of-funnel case studies.