Our Work

eBay Advertising: Landing Page
Design and Development

Brainrider was tasked with updating and redesigning eBay Advertising’s website. The site housed a lot of great information, but it was difficult to navigate and some content was buried deep within the site. Their branding also required an update. While eBay’s main business is globally recognized by its colourful logo and design, eBay Advertising had some branding inconsistencies between its web landing pages, forms and email templates. As a result, they were looking for a branding refresh that was aligned with the overall eBay brand, but had a distinct tone that targeted a B2B audience.

Before this project, Brainrider created standalone landing pages for eBay Advertising that could be used for events and seasonal campaigns. Leveraging these landing pages as a base, we created a new website with modernized branding and a new layout optimized for pipeline marketing. Brand colours and templates were updated to put forward a more professional look and feel, with a clear design consistency across all assets. Site navigation was improved by creating a searchable resource centre, and highlighting the main needs and pains of prospects. We also added an additional section to their website to further nurture lead generation. Aptly named Success Stories, this section housed repurposed content that showcased their bottom-of-funnel case studies.