Our Work

Freshbooks: eBooks Content and Design

Freshbooks is a cloud-based accounting software company targeting small business. They wanted content to coincide with the launch of their Freshbooks Select product – accounting software for businesses with an eye on growth, and who needed accounting tools that would grow with them.

Freshbooks needed top-of-funnel content that would help their target audiences scale their businesses as well as their billing processes. We created gated content in the form of downloadable ebooks to address these audience pain points. The ebooks were also used for lead generation via LinkedIn ads and mid-funnel email campaigns. We also created blog posts outlining the benefits of automated billing as well as tips on how to scale a team painlessly.