Accreon: Web Design and Content

Accreon, a company that provides technology-enabled business solutions for the healthcare industry, asked Brainrider to give their website a much-needed facelift. The original site was difficult to update, didn’t provide clear information and wasn’t well optimized for search, lead generation or lead nurturing. Overall, it was a poor user experience.

After uncovering their clients’ needs and pains, we used these insights to develop a framework which helped inform the structure and content of the new home page. We developed industry-specific services pages, implemented a searchable Resource Centre organized by category, resource type and language preference and added prominent CTAs above and below the fold where it made sense. We also created gated content for lead generation.

"Brainrider has been an instrumental partner in helping us rebrand our company in a few short months time. We would not have been able to do this project without sound strategy and support from Brainrider on messaging, content marketing, web design, social media use and search engine optimization."

Rinus Strydom,

CMO, Hubwoo