CMIC’s website was given a full makeover – we rebuilt the website from scratch to make it look fresh and perform fast. We held workshops with CMIC to determine their customers’ main needs and pains, to ensure their website was focused around their objectives and client solutions. Site navigation was then reworked to optimize their content for pipeline marketing and lead generation. When looking for a branding solution, collaboration with CMIC was key. We wanted to modernize the logo, but capture the original CMIC essence. The end result was stronger and bolder branding, while remaining recognizable to its established roots.