B2B Marketing Exchange

Will you be at the 9th Annual B2B Marketing Exchange? B2BMX is the must-attend event for B2B sales and marketing practitioners. Join Brainrider in Scottsdale, Arizona from February 24th-26th, 2020 – you won’t want to miss it! Use code 25BRAINRIDER for 25% off your ticket.

PLUS Jon Kane, Director of Client Services at Brainrider, will be presenting a case study session on how today’s marketing leaders can drive better revenue and customer growth on February 24th at 1:30PM MST.




CMO Priorities: How to drive better results in 2020

Join us and our partners at DemandGen for a LIVE webinar on Nov 8th @ 3PM EST as we delve into the top priorities of today’s CMOs.

This session will cover:

  • How B2B organizations are innovating their marketing initiatives to deliver capability, capacity and accountability;
  • Prioritizing customer experience, marketing innovation and organizational design; and
  • How to build and optimize your workflow for better results.

Hope to see you there! Save your spot now. 


B2B Marketing Expo

The B2B Marketing Expo is taking LA by storm on October 2nd & 3rd at the LA Convention Centre. Join leading B2B marketers as they share valuable industry insights and information on world-class products and solutions. With over 200 seminar sessions and educational workshops, this is an event you will not want to miss! PLUS, Scott Armstrong, CEO and Partner at Brainrider, will be presenting a case study on ‘Aligning Content and Tactics to the Buyer’s Journey’. Come visit Brainrider at booth #1350!

What you’ll learn:

  • How to enhance your customer’s content experience by incorporating personalization
  • Best practices to aligning content to the buyer journey in order to drive pipeline results
  • How to use and create a conversational framework to convert more leads

Hope to see you there! Get your FREE ticket today. 


CONEX: The Content Experience

Join Brainrider at the annual CONEX Conference on August 20-22 in Toronto. The event will feature leading marketers from digital marketing, demand generation, content marketing, and more as they explore best practices on how they’re creating—and owning—the content experience. PLUS, Brainrider’s very own Jon Kane will be presenting a lunchtime case study on the roadmap to adapting to the changing B2B digital marketing landscape.

Visit our booth for a FREE consultation on where your B2B organization can drive change and deliver real business results. See you there! Register for CONEX Toronto today. 


4 Steps to a Successful ABM Pilot

Join Brainrider and Salesforce on July 11th @ 2PM EST for a LIVE webinar as we explore the 4 steps to successfully launching and scaling an ABM pilot.

You’ll learn how to:

  • Target the right accounts for your ABM pilot
  • Maximize your tech investment for ABM
  • Refine your ABM strategy to ensure buy-in across your organization
  • Leverage Salesforce marketing automation tools to run your ABM pilot

Hope to see you there! Save your spot now!



Want to learn how to out-innovate your competition? Looking to align sales and marketing to boost ROI? CMAb2b is the place to be if you’re interested in improving your pipeline marketing efforts. Join Scott Armstrong, CEO & Partner at Brainrider, along with Jared Fuller, Sr. Director, Partnerships at Drift, as they open the event with a presentation on adopting a customer-centric conversational framework to better connect with your customers along their buyer journey.

You’ll learn how to:

  • Diagnose your organization’s pipeline challenge
  • Prioritize the right content and marketing tactics
  • Map content to the buyer’s journey
  • Measure the pipeline impact of your marketing efforts



CONEX: The Content Experience Tour

The CONEX Tour continues on to New York City! Join Brainrider at CONEX on April 4th as the Content Experience Tour makes its next stop. Dive into the knowledge of industry leaders as they divulge their insights on demand generation, content marketing, and account-based marketing.

You’ll learn:  

  • How to enhance your customer’s content experience by incorporating personalization
  • Tips on leveraging the power of email marketing
  • How to triple your marketing engagement with AI-based content recommendations
  • Best practices to aligning content to the buyer journey in order to drive pipeline results
  • How to use and create a conversational framework to convert more leads

Brainrider’s CEO & Partner, Scott Armstrong, will be joined by Catia Rocha, Strategic Partnerships & Technical Director, to discuss ‘Aligning Content and Tactics to the Buyer’s Journey’ and highlight a client case study transformation. Register for CONEX NYC today.


CONEX: The Content Experience Tour

Join Brainrider at CONEX on April 2nd as the Content Experience Tour stops off in Boston. The event will feature some of the industry’s most sought-out practitioners and speakers as they provide their insights on digital, demand generation, content marketing, and account-based marketing.

What you’ll learn:

  • How to enhance your customer’s content experience
  • Tips on how to see better pipeline results
  • Strategies to improve marketing and sales alignment
  • Implementing AI-based content recommendations
  • How to manage and leverage your data

Scott Armstrong and Catia Rocha from Brainrider, will also be presenting a case study on ‘Aligning Content and Tactics to the Buyer’s Journey’. The smaller and more intimate conference setting provides a great opportunity to hear from the experts and get all of your strategic B2B marketing questions answered. Hopefully we’ll see you there! Register for CONEX Boston today. 


ABM for every Budget

ABM for Every Budget

Join Brainrider and Demandbase on February 13th at 10 a.m. PT / 1 p.m. ET for a LIVE 1-hour webinar that dives into ABM for Every Budget.

The webinar will include:

  • Realistic ABM game plans for companies with budgets of 10K, 35K, and 100K+ budgets
  • Experienced B2B marketer guest speakers sharing their experience with ABM
  • Real-life examples of budgeting mistakes (and how to avoid them) as well as successes
  • An opportunity to ask all your burning ABM questions!

Toronto - April 24th - 8am-1130am

CMA Pipecon 2018

Brainrider is partnering with the Canadian Marketing Association to bring Pipecon 2018 – the half-day morning conference for B2B marketers looking for practical how-to strategies and tactics to help you plan, execute, and improve your ABM, content, and demand gen programs.

You’ll learn how to:

  • Plan, Execute, and Measure Pipeline Marketing Programs from Scott Armstrong, Brainrider
  • Build a 30-60-90 Day Plan for Your ABM Rollout from Jessica Fewless, Demandbase
  • Personalize Content Experiences at Scale from Randy Frisch, Uberflip

Atlanta - Toronto - Boston

Workshop: ABM is a Team Sport

Account-Based Marketing (ABM) isn’t just a campaign or one-off initiative. It’s a full funnel strategy that requires collaboration across your cross-functional team. Regardless of your marketing function, we’ve got the training and tactics you need to expand your role to fit an ABM strategy.

You will learn:

  • Operationalize ABM across your entire Marketing team
  • Run coordinated ABM “plays” and tactics
  • Directly attribute your individual efforts to your bottom line

This workshop only comes around once, so don’t miss out! Learn from the pros and become an ABM all-star.

Ready to Take the Next Step
and Build Your Pipeline? Brainrider can help.

Learn, Share, and Network With Peers

From hands-on B2B marketing tips to strategy and thought-leadership from industry experts, Brainrider's pipeline marketing events and webinars always provide practical insights that help drive better marketing results.

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Additional Resources

Looking to shift to or optimize your pipeline marketing strategy. Check out these past webinars and videos.

Running an Account-Based Marketing (ABM) Pilot Program

Account-based marketing (ABM) in probably the fastest growing B2B marketing trend right now, but little information exists on how to introduce the strategy into your planning and begin executing.
Watch Webinar

How to Turn Your B2B Website Into a Pipeline Marketing Machine

Nolin LeChasseur, Brainrider’s founding partner and CMO talks about three core concepts used by high-performing B2B marketing teams to ensure your website is sourcing and influencing more marketing and sales pipeline.
Watch Webinar

Marketing Leader’s Guide to Pipeline Marketing

Pipeline marketing isn’t just about acquiring leads, nurturing them through the funnel stages and qualifying them. It’s about adopting a strategy that plans, budgets and executes all marketing activities based on buyer-journey stages.
Watch Webinar