FAQ

Brainrider is a business to business marketing and creative agency with over 10 years of experience. We help B2B companies hit KPIs by providing B2B marketing execution services through an on-site and off-site resourcing model to fill capacity and capability gaps. 

Our services center around content and creative, digital and campaign, and web design and UX capabilities. Get in touch with us and explore the services that can help grow your business. 

Learn more about our flexible resource model.

Learn more about our services:

• B2B Campaign Planning & Execution
• Marketing Automation & Sales CRM
• Account-based Marketing (ABM)
• B2B Lead Generation Websites and Custom Web Projects
• B2B Design and Creative
• Marketing Technology Integrations & Consulting
• Content Marketing

Our resourcing model. Brainrider’s on-site and off-site resourcing model was built with your business’s unique needs in mind. Serving as a natural extension of your marketing team, our resourcing is customizable to your project requirements and headcount budget to fill capacity, capability, and accountability gaps. 

Our partner ecosystem. Brainrider’s network of tech partners connects you with the resources you need — from thought leadership to trained experts, our partner network is there to grow your business. Our team can recommend which marketing technology is right for your business, and is well-versed on relevant industry trends and movement so you stay ahead of the curve. 

We work with industry leaders such as:

• Salesforce
• Pardot
• Uberflip
• Seismic
• Demandbase
• Drift

Our philosophy: Plan, Build, Run, Improve. Our cross-disciplinary teams get you moving quickly. Using measurable marketing objectives that speak to your ideal customer and accomplish your business goals, we execute and deliver on client projects with fast turnaround times. Our work measures and optimizes pipeline performance in your campaigns and marketing programs in order to effectively acquire, nurture, and engage with your audience. We focus on using the right performance measurements and KPIs to evaluate projects and improve them to suit your business needs.

Each business is unique. The flexible resource model was designed with this in mind. Solving your marketing capacity, capability, and accountability gaps, this bespoke resourcing model allows you to customize your team to your workflow and operational needs. We strive to be the most flexible, responsive agency you partner with — our team serves as a natural extension of yours. The team can include any or all of the following services:

• Project-based resources
• Dedicated resources
• On-site contingent workforce

The agility and adaptability of this model enables us to evolve our structure and team and offer consistent, quality marketing and creative support that meets your distinct project demands and fits within your operational infrastructure.

Our team members work in our office or yours, but always together. This ensures that the execution of your marketing and creative deliverables always stay connected to your strategy and plans. Want to learn more? Start building your team here.

Yes, we do. Our dedicated team members are 100% focused on your workstream, making them experts on how you work and what you need. Our staff become a remote extension of your marketing and creative team. They work from our offices and are entirely dedicated to your work streams at all times. The length of the assignment is indefinite—you decide. This option is well-suited to filling an ongoing capability or capacity gap on your team that doesn’t require office immersion.

We also offer project-based and on-site contingent resources as part of our unique flexible resource model, a bespoke method to your resourcing needs. This offering evolves with your workflow and project needs while solving your marketing capacity, capability, and accountability gaps. 

Learn more about the flexible resource model here.

For over 10 years, Brainrider has built a robust portfolio of clients in the B2B space across a variety of industries. Our clients are typically B2B enterprise technology and business services companies. Our experience spans a wide range of industries such as technology and SaaS, telecom, international courier, healthcare, IT, finance, transportation, loyalty services, HR, entertainment, food & beverage, and more.

An initial consultation with Brainrider is completely free. There’s no commitment or pestering call-backs. We start with an exploratory chat to get to know your business and your unique needs. We use this conversation to learn more about your objectives, audience, marketing pipeline, and how Brainrider’s services can provide a suitable solution that works with your timelines and budget. Get in touch with one of our trusted advisors.

Simply fill out the request a quote form, we’ll set up a call and send you a sample scope. From there, we develop a Statement of Work that meets your needs.

Each business is unique and our flexible resource model operates with this in mind. Customizable to your project requirements and operational needs, our model strives to give you flexible and responsive resourcing that evolves and grows with you and your business. 

When you outsource your marketing needs to Brainrider, you gain access to an entire team of specialists that can help advise, scale, and improve your marketing efforts. With experienced and certified experts in content, design, marketing automation, marketing strategy, web development, and video services, we know how to navigate challenges quickly and cost-effectively.

Absolutely! Our project-based resources are well-suited to help clients with short-term marketing projects, overflow projects, or unpredictable workstreams. Some examples include building and deploying a one-off email, devising a strategy that your team can run internally, or setting up a one-time tech integration. 

We also offer retainer marketing services which can be a good fit for businesses looking to ramp up their marketing capabilities over longer periods of time such as regular campaign planning and execution or development of ongoing creative assets. If you have a project in mind that is longer than six months and requires multiple marketing services, you may benefit from a retainer service. 

The cost of Brainrider’s services varies depending on your level of support and the services you require. We recommend booking a free consultation with one of our representatives who can help you explore which services best fit your business objectives and budget.

We have offices in Canada, the United States, and the United Kingdom, as well as remote and dedicated workers across the globe. Our flexible resource model allows our agency to work with your business, wherever you are.

Pipeline marketing is a B2B marketing strategy that aligns sales and marketing around revenue generation. Rather than focusing on campaign diagnostics and results, pipeline marketing prioritizes the right KPIs and focusing marketing activities along the entire customer acquisition roadmap in order to deliver on revenue objectives. With its buyer-focused approach, pipeline marketing provides a comprehensive framework to help move qualified leads down the pipeline towards sales-readiness.  

At a high level, there are five main metrics to diagnose the health of your pipeline: the number of visitors, prospects, MQLs, SQLs, and won deals. To analyze your pipeline performance on a more granular scale, every marketing campaign, call to action, and content asset can be evaluated with more specific KPIs depending on the pipeline objective it aligns with. Learn more with our Marketing leader’s guide to pipeline marketing webinar.

The buyer’s journey encapsulates the entire step-by-step process the buyer goes through to become aware of, evaluate, and purchase a new product or service.  

Understanding the buyer’s journey is paramount to  delivering the right content, calls-to-action, and tactics that nurture prospects to the next stage of the funnel at the right time. Supplying a lead with the right content builds trust, which is one of the most important factors in B2B marketing. Interested in learning more about how to build a pipeline strategy with a buyer-focused approach? Watch this webinar.

Businesses often use B2B marketing strategies that cast a wide net to a large audience in hopes of appealing to their target market. ABM turns this structure on its head by delivering a laser-focused strategy that identifies high-value accounts. From there, marketers can focus their resources and marketing spend on delivering specific messaging that solves for the needs and pains of their ideal customer profile. This can get as granular as targeting specific positions at companies through the online channels they use.

According to an ABM Benchmark study by ITSMA, 87% of marketers implementing ABM say that it provides higher ROI than other marketing strategies. B2B companies seeking to acquire specific, high-value customers generally find ABM to be one of the most effective ways to reach prospects. 

Interested in adding ABM to your marketing? Start with an ABM pilot. Read more about how to get started with your own and best practices for a successful ABM pilot.

We sure can. Brainrider offers ABM program planning and execution services as well as content and design services for ABM programs. We can help get you started with an ABM pilot if you would like to test the approach before scaling your program. Once you have a proven pilot model, you can start to expand your audience and accounts. We also offer technology evaluations and assessments to determine what tools are the best fit to scale your ABM program after the pilot. 

If you’d like to learn more about account-based marketing, check out this webinar and get the step-by-step process for setting up and running your own ABM pilot program. 

Ready to get started with ABM? Get a quote for an ABM pilot project. 

For most of our marketing services and projects, we start with a kick-off call with your business stakeholders to understand your business goals and objectives. From there we develop a marketing plan within one to four weeks. Then we jump right into planning, building, and execution. Once projects are implemented, we look at your pipeline metrics and make recommendations to build and improve on your results.

Brainrider’s Martech and Campaigns team can evaluate your current tech stack and help you identify gaps between systems. We specialize in:

• Application Programming Interface (API) capabilities and tech stack integrations
• CRM integrations (WordPress, Salesforce, Pardot, Hubspot, Marketo, etc.)
• Website integrations such as Demandbase, Uberflip, Drift

Learn more about our martech services here.

Our creative studio is made up of a team of award-winning designers that will work with you to understand your customer’s needs and pains throughout the buyer’s journey. Working closely against your business objectives, our designers will help bring your content assets to the next level. Our portfolio offers a great overview of unique solutions we bring to our clients. Whether it be digital and web design, branding, video, or any other custom design projects, our creative studio works to deliver audience engagement and encourage leads to move through your pipeline towards conversion. Learn more about our creative services here.

Brainrider specializes in B2B content marketing. Our talented team of writers and content marketers will work with your business to develop a content marketing strategy that focuses on your objectives and drives conversions. Whether it be content strategy and execution; web, landing page, email, and social media copy; larger content assets like e-books and white papers; webinars; case studies; blogs and articles; or general copywriting, our team is focused on quality, buyer-focused content that is SEO-optimized, nurtures prospects, and delivers results.  Interested in amplifying your inbound marketing with our content marketing services? Get in touch for a free content assessment.

Video is not only a great way to diversify your content marketing mix, it is an effective method of driving conversions and communicating complex ideas. According to Forbes, people remember 95% of a message that is presented in a video compared to 10% when reading it as text. Not only this, but visitors spend 88% more time on web pages with video. Leveraging this medium is a large part of a full-funnel marketing strategy.

Brainrider offers a variety of services in video content including motion graphics, animations, interviews, stock video and voice over, and animated stats. We specialize in creating strategic video campaigns that align with pipeline objectives, whether it be to drive awareness and engagement, aid in decision making, or push sales-ready messaging. 

Learn more about Brainrider video services here.

A full-funnel video marketing strategy allows you to position specific video content to target different objectives according to your target funnel stage. For example, a middle-of-funnel objective could convey high-level product information whereas a bottom-of-funnel video might employ a product demo strategy to convert warm leads into sales opportunities. Contact us to learn more about how you can leverage video in your marketing strategy.

The power of Brainrider as a B2B marketing agency grows exponentially through our partnerships. With a saturated marketplace of over 6,000 (and counting) programs and platforms available for marketers, we can refine these choices and offer trusted consulting expertise to suggest the right tech tools and integrations that best fit the needs of your business. Brainrider’s in-house experts are trained and well-versed in a wide range of partner platforms so our recommendations are focused on finding the best tech solutions that will grow your business and impact your revenue. While we do work with specific partners, we do not generate commission from these partnerships in order to remain impartial and give you the best unbiased advice that will fit your business’s specific needs. 

We work with industry leaders such as:

– Salesforce

– Pardot

– Uberflip

– Demandbase

– Drift