Case Study – Instacart

instacart-logo

Instacart is the world’s largest online grocery retailer with a mission to create a world where everyone has access to the food they love and more time to enjoy it together. Servicing 300+ grocers and retailers in the United States and Canada, the company’s web and mobile service allows personal shoppers to complete customer orders from participating retailers.

The Goal

In order to meet a boom in growth, Instacart needed marketing execution support to free up their internal team’s capacity and meet accelerating consumer demand. Instacart needed to scale up and scale fast.

The Solution

Using Brainrider’s Flexible Resource Model, Instacart utilized dedicated production, design, and executive video production resources, as well as project-based content (including French copy adaptation), and motion design resourcing. Brainrider supported the Instacart team by speeding up production to meet execution needs under tight timeframes, adding grease
in Instacart’s wheels. Here’s what it looked like:

  • 4 dedicated resources and various studio resources leveraged
  • 2500+ people hours leveraged, with 1000+ dedicated resource hours available with work continuing into the following year
  • More work, fast: An average turnaround time of 1 – 4 days, with 20+ same day turnarounds and 25+ next day turnarounds

The Results

  • Over a few months, 800+ deliverables and 150+ projects completed, partnering with Fortune 500 conglomerates
  • Spent 7% under budget while delivering on-time
  • More work, fast: An average turnaround time of 1 – 4 days, with 20+ same day turnarounds and 25+ next day turnarounds

Without Brainrider we wouldn’t be in the place we are now. Brainrider is above essential; not only for the volume of work we need to complete but our reputation as a team. Brainrider is completely empowering us to do better work. They’re incredibly focused on making clients happy. If I’m asking too much too late, too often, I’d never know it. They’re very flexible.

— Danae Wenig, Instacart

Our Work

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