Manual w/ funnel pipeline iconography on cover.

What is Pipeline Marketing?

Pipeline marketing is a B2B marketing strategy that aligns sales and marketing around the same goal of revenue generation. It differs from activity-based marketing, as it focuses on revenue, rather than campaign diagnostics and results.

So how do you move from activity-based marketing to B2B Pipeline Marketing? Start by prioritizing the right KPIs.

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Prioritize the Right KPIs

Every campaign, every call to action, every content asset should impact a key pipeline metric. If it doesn’t, you’re missing opportunities to drive more revenue and get more from your marketing budget — and you’re not alone.

Most leading businesses are using marketing automation tools, CRM platforms and other insightful technologies, but they’re not effectively working together to provide an integrated, customer-centric approach to help move leads through the B2B pipeline.

If you’re not meeting your conversion objectives and not attributing budgetary spend to revenue generation, we can help.

Drive Results. Book a Pipeline Assessment

The Brainrider Approach to B2B Pipeline Marketing

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IDENTIFYwhich part of your funnel requires the most resource allocation.

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DEFINEthe marketing objectives that will influence the most revenue.

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CREATEa tactical execution plan to deliver against those needs.


Web Development or Optimization:Increase site engagement and convert more traffic to leads.
Technology Integration:Gain insight through better adoption and integration of marketing technologies.
Campaign Planning and Development:Attract, nurture, and identify sales-ready leads with targeted campaigns.
Multimedia Content Development:Improve the customer journey with customer-centric, full funnel content.
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TEST IT, IMPROVE ITGet insight and make improvements with easy-to-understand metrics and dashboards.

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You’re ready to start focusing on improving your customers’ buyer-journey by adopting a pipeline-oriented strategy that connects lead-generation to revenue attribution. And you came to the right place. Brainrider can help.