Thought leadership (some times called content marketing) is one of the most powerful but challenging tools in the B2B Marketing toolbox: here are 4 practical tips on how to get started.
As the very smart Chris Koch points out in this terrific blog post on idea marketing, many companies have given up trying to create valuable content and started dressing up product brochures as thought leadership. But with the right approach B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
4 Practical Tips from ITSMA’s Chris Koch
At the end of his post, Chris offers 4 practical tips on how to do a better job of thought leadership marketing. We thought they were worth highlighting for you: