Search Engine Optimization (SEO) is an important part of any Business to Business (B2B) marketing and lead generation program designed to reach more customers. With most purchase decisions involving web research at all stages of the decision process, getting found by search engines is key. While many companies need help, the good news is that SEO is quickly moving from a hard to understand technical discipline to a marketing discipline focused on strategy, planning, prioritization, and execution.
Understanding search engine optimization (SEO) and key SEO priorities for B2B Marketers.
Unlike B2C SEO marketing which often concentrates on technical optimization and “black-hat” specialists who try to “cheat” the system, improving SEO results for B2B comes from a combination of technical optimization and content value.
Technical optimization is similar to hygiene. Without good hygiene it is hard to get a date (ask any 14 year old boy!) but hygiene alone will not get you many dates. To become successful in the dating game you need more than good hygiene, you need to be interesting, and even more importantly interested in your date’s interests. You need charm to be truly attractive. SEO for B2B marketers works in a similar way. (more…)