B2B Lead Generation: Great Benchmarking And Best Practices For Lead Generation from CSO Insights 2010 Lead Generation Survey

CSO Insights has published their 2010 Lead Generation Optimization Survey Results.
And it includes some useful stats including:

And finally the top three program tactics as judged by quantity/quality of leads were:

  • e-mail marketing
  • tradeshows
  • web site registration/opt-in

But they share lots of other useful benchmarks in this free Marketo sponsored presentation:

Lead Generation Optimization 2010 Survey Results and Analysis Charts from Survey

View more presentations from Marketo.