B2B Lead Nurturing Email Best Practices: how to build a lead nurturing plan

How do I put together a lead nurturing plan using B2B lead nurturing email best practices that is not over-complicated but is effective?

This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions)  Since Marketing Automation and other nurturing tools offer so many options it is often tempting to overcomplicate.  While a lead nurturing plan can get very sophisticated, we recommend building a b2b lead nurturing email best practices foundation and then evolving it with a test and learn approach.

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