How do I put together a lead nurturing plan using B2B lead nurturing email best practices that is not over-complicated but is effective?
This is a great question from a recent visitor (thanks Jessie! And thanks to clients Stefanie and Ryan for similar insightful questions) Since Marketing Automation and other nurturing tools offer so many options it is often tempting to overcomplicate. While a lead nurturing plan can get very sophisticated, we recommend building a b2b lead nurturing email best practices foundation and then evolving it with a test and learn approach.
We just finished a new presentation and wanted to share it with our blog readers. It covers “How To Use Knowledge Marketing To Attract and Nurture More Customers” by looking at:
Sharing What Customers Want To Know As They Decide To Buy
Better Visibility Into What Works
5 Questions Worth Asking About Your Pipeline
This best practice guide is designed as a quick overview to help B2B marketers who have a complex product or solution and buying process. For example technology, software, B2B services, and professional firms.
What is really fun about this presentation is that anyone can sketch it on a napkin or a white board when you are trying to share ideas about knowledge marketing, how to get the most out of marketing automation tools, or best practices. And if you have worked with BrainRider you know we like to sketch up ideas!
Getting More B2B Customers – a quick guide to optimizing your sales and marketing pipeline
Feel free to use any of the ideas in this deck as you develop your own marketing programs. But please share your experience with us! And we would love your thoughts, input and comments so either post or click on the “Get In Touch” button at the top of your screen.