Pardot Elevate2012 Conference: A Curated Tweet Collection

Here is a quick list of great tweets from Elevate 2012 in Atlanta, Pardot’s Marketing Automation Users Conference.

Holy crap! Barry Manilow is at the Symphony Hall right now! #Pardot2012
@aprilewilson Oct 24, 7:17pm via Twitter for iPhone

In an email subject line, the only words that matter are the first four. Make them count. #Pardot2012 @sugarcrm
@chathri Oct 24, 9:45pm via TweetDeck

“@chris_heiden: Websites need to be easy to navigate. Get to the point and get the conversion. #pardot2012”
@kyleplacy Oct 24, 5:40pm via Twitter for iPhone

Psyched about new @Pardot features in the works esp. lifecycle funnel reporting & playbooks 4 integrated, multichannel campaigns #pardot2012
@BTDmarketer Oct 24, 5:32pm via web

Video is the top channel content marketers will increase investment in @eMarketer chart at #pardot2012
@BTDmarketer Oct 24, 5:30pm via web

Pardot Real Soon(tm): template regions, Wistia connector, lifecycle reporting, dynamic email content #pardot2012 #marketing #automation
@mihneastoian Oct 24, 5:01pm via Twitter for iPad

@MatthewBohar one does not simply video market into mordor #Pardot2012. 🙂
@aprilewilson Oct 24, 4:56pm via Twitter for iPhone

#pardot2012 “If content is king, then video is its crown.” Zach Bailey, Pardot
@MatthewBohar Oct 24, 4:53pm via Twitter for Android

For those who want to track the blog-able new features in @Pardot: bit.ly/RDNiS4 #pardot2012
@chris_heiden Oct 24, 4:43pm via Tweetbot for Mac

For most B2B, PPC landing pages are not selling your product, they are selling an offer. Don’t scare away your visitor. #pardot2012
@chris_heiden Oct 24, 4:29pm via Tweetbot for Mac

Want mine and @tjgephart’s 10 Ways to Elevate Pardot from this morning?: slidesha.re/QGCPps. Enjoy! #pardot2012
@chris_heiden Oct 24, 4:21pm via Tweetbot for Mac

#pardottip on lengths of forms and questions you ask. Would you want to submit that data? Either do your prospects. #pardot2012
@chris_heiden Oct 24, 4:19pm via Tweetbot for Mac

In order to be #agile, you need to #prioritize – don’t get into analysis paralysis either! @msweezey #pardot2012
@BTDmarketer Oct 24, 4:11pm via web

Reminder that subdomains are considered a completely separate website by search engines. Use site.com/blog instead @nolin #Pardot2012
@tjgephart Oct 24, 4:10pm via HTC Peep

Treat your blog like your resource page, sort by subject, categorize, and be happy #pardot2012
@marcommadness Oct 24, 4:09pm via Twitter for iPhone

Make key topics bookmarkable pages instead of tabs – easier for prospects to find & save them and good for SEO. @brainrider #pardot2012
@stephanie_gray Oct 24, 4:05pm via Twitterrific

Be relevant and send the user where THEY want to go – not where you want them to go @msweezey #agile #pardot2012
@BTDmarketer Oct 24, 4:04pm via web

props to the company guinea pigs willing to let @nolin critique their website in real-time at #pardot2012
@Sean_Essex Oct 24, 4:03pm via Twitter for Android

w/ email drip programs, don’t need to create ALL the emails at once – build the first few & see how they do – tip from @msweezey #pardot2012
@BTDmarketer Oct 24, 4:00pm via web

It’s fine if you don’t gate your content with a form, but you DO need to track those engagements! @nolin #pardot2012
@tjgephart Oct 24, 3:53pm via HTC Peep

Learning how to be agile. Pleased to see a daily huddle among team-members is first tip. My team does 15 min together every day! #pardot2012
@myfavouritemuse Oct 24, 3:49pm via web

I’m ready to learn “How Pardot Uses Pardot” and then it’s on to “Basic Best Practices for Drip Nurturing” #pardot2012
@mdlorey 9:05am via web

@AdamBlitzer Content is hard: you need a lot, it needs to be fresh, it needs to be high quality #pardot2012
@brainrider 9:14am via HootSuite

@AdamBlitzer, getting your personal congrats on my 911 preso meant so much. Great conference! #pardot2012
@anitamtaylor 9:15am via HootSuite

@AdamBlitzer confesses: “Content is hard – you need a lot, it needs to be fresh, and high quality.” #pardot2012 #b2bmarketing
@intelligentdem 9:15am via HootSuite

#pardot2012 Zombie Lead Management Infographic | MarketStar: marketstar.com/zombie#.UIk7Ok…
@adammprice 9:21am via Tweet Button

@AdamBlitzer The goal of a webinar is not the # of attendees – it’s the number of registrants. Make sure you record it! #pardot2012
@MelanieD_ID 9:23am via HootSuite

RT @KatieBullinger: “Peel the onion” with your leads by providing additional content on thank-you pages #pardot2012
@brainrider 9:23am via HootSuite

By putting data out there you become an authority. #pardot2012
@PardotNair 9:25am via Mobile Web

“Infographics are like crack for marketers.” – @AdamBlitzer #gold #pardot2012
@KatieBullinger 9:39am via Twitter for iPhone

Fake forward email. Genius!!! #pardot2012
@cceleratedFL 9:41am via web

B2B Marketing tip: Arm your sales team w/content for email signatures & set up personalized email drips – @AdamBlitzer #pardot2012
@ktmel 9:41am via Twitter for iPhone

test your emails before you send out drips. don’t make your sales reps look like fools. #pardot2012
@chris_heiden 9:41am via Tweetbot for iOS

About to sit down with @PardotVincent for #officehours at #Pardot2012. I plan to be an expert by lunch. No pressure, Vincent! 🙂 #Pardot2012
@snbaird 9:43am via TweetDeck

@KANASoftware mktg function spilt into product strategy, product marketing and marketing programs #pardot2012
@brainrider 10:03am via HootSuite

@KANASoftware getting 3.66% response rate across over 1 million blast emails #pardot2012
@brainrider 10:04am via HootSuite

How many prospects in ur database r active? Split email metrics between active vs. inactive 2 get a better sense of ur programs #pardot2012
@BTDmarketer 10:06am via web

Create a checklist before setting up a drip program. Yes! I love #checklists but I have too many that just live in my head! #pardot2012
@BTDmarketer 10:11am via web

Tagging and tracking URLs in drip programs – missed opportunity for sure – one of the first things I’ll dig into post conference #pardot2012
BTDmarketer 10:13am via web

#pardot2012 @RedtailCRM Use Pardot as your fishbowl when collecting contestants for your tradeshow free giveaway
@MatthewBohar 10:14am via Twitter for Android

#brilliant: @KANASoftware start your nurturing planning by setting a measurable objective #pardot2012
@brainrider 10:14am via HootSuite

Identify quantifiable goals before building your drip programs. Great talk to day Jessie! @KANASoftware #pardot2012 #pardotpro
@PardotKat 10:20am via web

Ideal marketing team? crew of the Star Trek Enterprise #pardot2012
@marcommadness 10:21am via Twitter for iPhone

Nice work @KANASoftware. Those are some impressive improvements to your email marketing stats! #pardot2012
@STR_Software 10:23am via web

Question to ask yourself before each marketing project: why am I doing this? Is it measurable? #Pardot2012
@marcommadness 10:42am via Twitter for iPhone

Tradeshows are one of last ways to be truly social with prospects. Face-to-face interaction, not just social media. #pardot2012
@ASColleen 10:43am via Twitter for iPhone

Add an extra day to trips for post-tradeshow meetings w prospects. Get them all in 1 room, sit back, and listen to their needs. #pardot2012
@PardotNair 10:47am via web

4 Ways Pardot Maintains a Culture of Innovation bit.ly/R1OEo0 via @Pardot #pardot2012
@mbwesson 10:56am via Buffer

The smaller the biz, sometimes the more complex the demand generation & automation programs can be – to their BENEFIT @abneedles #pardot2012
@BTDmarketer 11:22am via Twitter for Android

@abneedles says SMB companies are often more sophisticated about marketing than enterprise businesses #pardot2012
@Sean_Essex 11:24am via Twitter for Android

Don’t confuse marketing sophistication with complexity – difference between strategic vs tactical #pardot2012
@MalloryRLee 11:26am via Twitter for iPhone

“Agile organizations become masters of the obvious.” Don’t make your #demandgen campaigns complex @abneedles #demandgen #pardot2012 @jimewel
@intelligentdem 11:30am via HootSuite

“On avg, sales reps say only 31% of leads fit their ideal customer profile. Standard B2B #leadgen is failing.” @abneedles #pardot2012
@PardotNair 11:32am via web

Whenver u adopt a new mktg technology, u also have to adjust the sales/marketing process to have success.@abneedles #pardot2012
@BTDmarketer 11:33am via Twitter for Android

Marketing Automation Agencies: How To Hire The Right Agency

Marketing Automation tools are so powerful they can help you efficiently overload your sales team, spam your market, publish lots of content no one will read, and then get accurate analytics on how your marketing investment has been wasted.  If you think this might be happening don’t feel alone.

B2B strategy and execution is just starting to catch up to the potential of the software.  The mix of skills and expertise needed to create success crosses different marketing disciplines from content, to web development, to campaign planning, to email marketing, to analytics and more.

This post reviews the different available service options, what to look for, and how to identify what you really need. (more…)

Pardot Elevate 2010: some of the best tweets

Here is a quick recap of some of the most popular, smart, and entertaining tweets from the Pardot Elevate 2010 Marketing Automation User Conference Sept 28-29 in Atlanta.

Click here to get to get free access all the presentations from this terrific conference.

RT @Pardot: We’re excited to have over 100 @pardot clients visit us in Atlanta next week! https://prd.to/a8EVEw #pardot2010
twitter.com/AdamBlitzer

Check out presentations online: More to come… plus videos! #Pardot2010
twitter.com/nolin

Learned more at #pardot2010 in 2 days about using @pardot in 3 years. … #pardot2010
twitter.com/chrisuscha

 

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My favorite upcoming Pardot features

At their first-ever (and very successful!) user conference in Atlanta last week, Pardot presented their short-term roadmap for their marketing automation tool. (if you’d like to check out other presentations given at the 2-day event, they are posted online.)

A few of the new upcoming additions have me especially excited:

1. Tags. If you’re working with small numbers of forms, landing pages, and content assets in your marketing automation tool you like to see them on one screen. But as your inventory of items grows longer, you need to be able to organize them. Folders are one option, but they restrict you to a mutually exclusive approach to organizing things (one item can only exist in one folder). So instead of folders, Pardot will soon allow the user to tag items with one or multiple tags. That means we will be able to organize (and sort, and find, and *hopefully* report on) items by topic, type, date, and any other relevant organizational attribute.

(more…)

B2B Marketing is Like Dating: How to connect & convert customers

We focus on using a best practice system of marketing tools, content, and programs to connect and convert more customers. Our approach? B2B marketing is a lot like like dating.

B2B Marketing and Sales for the complex sale is just like dating
We tried out that analogy at Pardot’s Elevate 2010 user conference: a great marketing automation event with a very smart audience.  One attendee told us the dating metaphor applies to putting your content behind forms…”You don’t want to give it up too easy”.  Awesome, smart, and funny at the same time!

Listed below are 5 B2B dating rules from the presentation.  Click here to see the full presentation in our knowledge center. (more…)