Jon Miller VP Marketing and Co-Founder at Marketo (@jonmiller2) outlines the 7 stages of Marketo’s marketing pipeline in the following video from softwareadvice.com an online resource for buyers of marketing automation software.
We love several of the concepts that Jon outlines in this process. First that the names in your pipeline don’t start as active leads until they engage with your content and provide data to help segment and profile them. The second is the concept of active nurturing and lead recycling. This video is a great overview of how Marketo uses marketing automation as a tool for lead management and Jon goes on to share more at softwareadvice.com.
It Is Also A Terrific Example of Content and Programs
But how this video is executed is also a terrific example of both content and programs. (more…)