Pardot Elevate 2010: some of the best tweets

Here is a quick recap of some of the most popular, smart, and entertaining tweets from the Pardot Elevate 2010 Marketing Automation User Conference Sept 28-29 in Atlanta.

Click here to get to get free access all the presentations from this terrific conference.

RT @Pardot: We’re excited to have over 100 @pardot clients visit us in Atlanta next week! #pardot2010

Check out presentations online: More to come… plus videos! #Pardot2010

Learned more at #pardot2010 in 2 days about using @pardot in 3 years. … #pardot2010



B2B Lead Generation: Great Benchmarking And Best Practices For Lead Generation from CSO Insights 2010 Lead Generation Survey

CSO Insights has published their 2010 Lead Generation Optimization Survey Results.
And it includes some useful stats including:

And finally the top three program tactics as judged by quantity/quality of leads were:

  • e-mail marketing
  • tradeshows
  • web site registration/opt-in

But they share lots of other useful benchmarks in this free Marketo sponsored presentation:

Lead Generation Optimization 2010 Survey Results and Analysis Charts from Survey

View more presentations from Marketo.

Don’t just sit there. Share something.

Think about it. The sales process can’t begin if the landscape is static. If your prospect has not begun moving toward you, it’s because she’s uninterested in you, or even worse, it’s because she’s paying attention to someone else.

You have to create movement. Without movement, you can’t create customers.

Your goal is to get your prospect moving toward you, psychologically. Your goal is to overcome her inertia. You do that by sharing something useful or valuable with her. Do that enough times and you’ll build a relationship. Eventually, she’ll trust you enough to buy what you’re selling.

(You might also have to overcome your own inertia, by the way. Sharing your knowledge takes some work. Reading about how to do it is a good first step. But admit it, right now you’re sitting there, inert, exactly like your would-be prospect. Isn’t it time to get things moving?)