Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Marketing: Contact Us Best Practice

I ran across a great post by Seth Godin about B2B Marketing.  I am a big fan of Seth’s and his thinking about permission ...Read More

B2B Marketing: How to Understand What Your Customer Wants to Know

It’s always about the customer is one of our favorite Marketing Sherpa tips, here are some practical tips on how we apply ...Read More

Basic Search Engine Optimization in 5 Quick Steps

Search engine optimization (SEO) is a very complex, involved science. That’s why there are tons of firms that specialize in ...Read More

You Need to Be Where Your Prospects Are.

So your brochure-based website isn’t working. You’re repeatedly losing work to your competition. What’s wrong? The reality ...Read More

PIPEDA and Privacy Considerations for B2B Marketing

We’re a Canadian-based company with Canadian and U.S.-based clients.  We use marketing tools from Canadian and American ...Read More

Inbound & Outbound Marketing Strategy – the Revolving Door

Don’t get your knickers in a knot about inbound and outbound marketing strategy.  The ‘revolving door’ metaphor isn’t ...Read More