Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Website Features: Must-haves and Nice-to-haves

With a content management system, marketing automation system, and some analytics tools, you'll have most of what you need on ...Read More

Get More B2B Customers with ‘Intelligent Mud’

Let’s find out how ‘intelligent mud’ can help you get more B2B customers. What’s ‘intelligent mud’? It’s not just a ...Read More

How to Hear What Your Customer is Really Saying: 3 Quick Tips

There are lots of smart people in marketing and sales, and oddly enough, that’s why communicating well can sometimes be ...Read More

Applying B2B Buyer Decision Stages to Your Business

How to create a very relevant, tailored version of the B2B buyer decision stages that provides clear direction and guidelines for ...Read More

B2B Marketing Content: 3 Categories of High-yield Marketing Content that Target Different Stages in the B2B Decision Process

How to simplify the process of creating better content for your B2B marketing program. Step 1: understand what your customer ...Read More

B2B Marketing: Contact Us Best Practice

I ran across a great post by Seth Godin about B2B Marketing.  I am a big fan of Seth’s and his thinking about permission ...Read More

B2B Marketing: How to Understand What Your Customer Wants to Know

It’s always about the customer is one of our favorite Marketing Sherpa tips, here are some practical tips on how we apply ...Read More

Basic Search Engine Optimization in 5 Quick Steps

Search engine optimization (SEO) is a very complex, involved science. That’s why there are tons of firms that specialize in ...Read More

You Need to Be Where Your Prospects Are.

So your brochure-based website isn’t working. You’re repeatedly losing work to your competition. What’s wrong? The reality ...Read More