Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Lead Nurturing Email Best Practices: How to Build a Lead Nurturing Plan

B2B Nurturing: How to start a lead nurturing program that isn't overcomplicated but is ...Read More

Accelerating Your B2B Pipeline: Best Practice Lessons from John Boyd’s OODA Loop

What IBM’s Spending Spree Says About Marketing Automation And Big vs Small IBM has been making significant investments in ...Read More

B2B Lead Generation Leveraging Social Media

There are great questions being asked online these days about the performance of social media in B2B lead generation. We discuss ...Read More

B2B Website Features: Must-haves and Nice-to-haves

With a content management system, marketing automation system, and some analytics tools, you'll have most of what you need on ...Read More

Get More B2B Customers with ‘Intelligent Mud’

Let’s find out how ‘intelligent mud’ can help you get more B2B customers. What’s ‘intelligent mud’? It’s not just a ...Read More

How to Hear What Your Customer is Really Saying: 3 Quick Tips

There are lots of smart people in marketing and sales, and oddly enough, that’s why communicating well can sometimes be ...Read More

Applying B2B Buyer Decision Stages to Your Business

How to create a very relevant, tailored version of the B2B buyer decision stages that provides clear direction and guidelines for ...Read More

B2B Marketing Content: 3 Categories of High-yield Marketing Content that Target Different Stages in the B2B Decision Process

How to simplify the process of creating better content for your B2B marketing program. Step 1: understand what your customer ...Read More