Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

B2B Lead Nurturing Without Automation or Drip Campaigns

We’ve set up some stage-based nurturing campaigns for clients, but actually use drip campaign logic very rarely. The ...Read More

Email Nurturing: 6 Tips for Engaging Newsletters

Some B2B marketers have tried to tell me the email newsletter is dead.  I tell them they’re doing it wrong.  Email ...Read More

Targeting Small & Medium Business (SMB)

Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with ...Read More

Marketing Automation Agencies: How to Hire the Right Agency

Marketing Automation tools are so powerful they can help you efficiently overload your sales team, spam your market, publish lots ...Read More

Marketo: the 7 Stages of Marketo’s Marketing Automation Pipeline

Jon Miller VP Marketing and Co-Founder at Marketo (@jonmiller2) outlines the 7 stages of Marketo’s marketing pipeline in ...Read More

B2B Buyer Decision Map: Understanding Decision Stages

Understanding the B2B buyer decision map and the decision stages B2B customers go through as they decide to buy from you and ...Read More

Business Development Best Practice

The business development goal of "getting us more customers" is becoming more challenging because B2B customers are more ...Read More

B2B Marketing Content: Website, Sales Collateral, Email, Blog, and More

This resource looks at how to plan B2B marketing content for your website, sales collateral, nurturing emails, blog, and social ...Read More

4 Ways to Improve Prospect Opt-in and Opt-out

Managing opt-in and opt-out for your marketing lists, programs, and databases is often seen as tedious, annoying, and a necessary ...Read More