Brainrider’s Better B2B Marketing Blog is all about sharing what we know, what we are learning, and what we want to learn about B2B Marketing.

The Real Reason You Use Google

When people  use Google, they’re not looking for information. They’re Googling for something more than that. They’re ...Read More

Is Website Visitor Tracking Going Too Far?

If I’m a smart marketer or salesperson, I’ll contact you when your actions suggest you might want to hear from me. In fact, I ...Read More

Inbound & Outbound Marketing Strategy – the Revolving Door

Don’t get your knickers in a knot about inbound and outbound marketing strategy.  The ‘revolving door’ metaphor isn’t ...Read More