Staying on top of news, events, and conversations in your market is key to repurposing, curating and creating content. Consolidating all this information into a dashboard allows you to quickly scan and identify what is important.
Here are 6 steps for setting up a dashboard:
1. Use a content framework to choose the right sources
Focus your dashboard on the key categories and topics important in your market. Always ask yourself if the source is credible, authoritative, up to date, and related to what your customer wants to know. And focus on sources that are easy to manage and scan.
2. Use an RSS reader and feeds to build a 1-page dashboard
Many web sources such as blogs, websites, search engines, publications, and news outlets use Really Simple Syndication (RSS) feeds to share content. With RSS you can subscribe to the feed to get real-time updates. It is a great way to organize your sources. Setup an RSS reader, such as Google Reader, as your 1-page dashboard to manage and follow the best feeds.
3. Add fresh sources and trim stale ones
Search the sites, blogs, and publications you already visit to see if they offer an RSS feed and add it to your dashboard. Then look for industry analysts, associations, vertical publications, portals, forums, think tanks, academic institutes, and even competitors. Every now and then review your dashboard to ensure your feeds are relevant and fresh.
4. Don’t forget the big names in your market
If you’re not sure who they are, search for major industry events or conferences and find the speakers list. Search for them in your RSS reader or check out their social media profiles or websites. Chances are, if they have something to share, they’ll offer a feed.
5. Listen in to other sharing channels
While RSS feeds provide some of the best content, experiment with social media channels used in your industry such as Twitter, LinkedIn, user forums, and other sharing tools. You can often configure a custom feed from these tools.
6. Scan your feeds for gold
Discover interesting 3rd party content to curate and share. Spot gaps in what is available in the market. Learn more about what your prospects find relevant. Make it easy by scheduling a regular scan and capture session to discover content and use it for your own objectives.