How To Setup A B2B Content Dashboard: listening, planning & sharing

Staying on top of news, events, and conversations in your market is key to repurposing, curating and creating content. Consolidating all this information into a dashboard allows you to quickly scan and identify what is important.
Here are 6 steps for setting up a dashboard:

1. Use a content framework to choose the right sources

Focus your dashboard on the key categories and topics important in your market. Always ask yourself if the source is credible, authoritative, up to date, and related to what your customer wants to know. And focus on sources that are easy to manage and scan.

2. Use an RSS reader and feeds to build a 1-page dashboard

Many web sources such as blogs, websites, search engines, publications, and news outlets use Really Simple Syndication (RSS) feeds to share content. With RSS you can subscribe to the feed to get real-time updates. It is a great way to organize your sources. Setup an RSS reader, such as Google Reader, as your 1-page dashboard to manage and follow the best feeds.

3. Add fresh sources and trim stale ones

Search the sites, blogs, and publications you already visit to see if they offer an RSS feed and add it to your dashboard. Then look for industry analysts, associations, vertical publications, portals, forums, think tanks, academic institutes, and even competitors. Every now and then review your dashboard to ensure your feeds are relevant and fresh.

4. Don’t forget the big names in your market

If you’re not sure who they are, search for major industry events or conferences and find the speakers list. Search for them in your RSS reader or check out their social media profiles or websites. Chances are, if they have something to share, they’ll offer a feed.

5. Listen in to other sharing channels

While RSS feeds provide some of the best content, experiment with social media channels used in your industry such as Twitter, LinkedIn, user forums, and other sharing tools. You can often configure a custom feed from these tools.

6. Scan your feeds for gold

Discover interesting 3rd party content to curate and share. Spot gaps in what is available in the market. Learn more about what your prospects find relevant. Make it easy by scheduling a regular scan and capture session to discover content and use it for your own objectives.

0 responses to “How To Setup A B2B Content Dashboard: listening, planning & sharing”

  1. Who is the front-runner in the race to be the de facto content curation platform?…

    This is a great question, and one that (I think) has multiple possible answers. As Andrew and a few others have mentioned, Pearltrees is a fantastic creation tool with a great aesthetic. It’s something I use personally for curating content covering a h…

  2. Thanks for the post, Scott. To expand a little on your points about third-party content, we encourage users of our curation platform, Curata (www.GetCurata.com), to include competitors’ content when it’s relevant and high-quality. For B2B marketers, this elevates their credibility as a reliable source for industry expertise, rather than just another marketer selling a product or service.
     
    Also, I agree that scanning feeds for content “gold” is important, but the next step has to be measurement – how is curation impacting your marketing objectives and your business’s bottom line? Is curation driving sales leads and web traffic? Is your brand profile being elevated by your curation platform? I explore this and 11 other content curation must-haves in this blog post: http://www.contentcurationmarketing.com/articles/44089/12-content-curation-platform-must-haves/ – check it out and let me know what you think.

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