How to develop customer-centric B2B VIDEO content – webinar

In case you haven’t yet noticed, we’re really enjoying our recent foray into webinars and live events. The engagement level in an event format is a breath of fresh air for all of us who are being overrun with written content about content marketing.

So in light of that, we’re excited to announce that we are co-presenting a new take on our popular Customer-Centric Content Clinic webinar with our new friends at Wistia – focused a bit more on B2B video content.

The live version of the Clinic happens at 2pm 1pm Eastern Time, Thursday April 19, 2012. You can register for it here. If you’d like to have your B2B video content reviewed live during the Clinic, email Bruno at Brainrider.

Ezra at Wistia has even convinced me to shoot some live video during the presentation so that their post-production wizards can try to edit together something a little more interesting for the recorded on-demand version that we’ll share with you after the fact, using footage from our Brainrider Toronto studio and the Wistia studio. So that should be fun.

If you aren’t yet familiar with Wistia, you soon will be. They offer a very unique marketer-centric video hosting and analytics platform that we have started experimenting with. Think YouTube or Vimeo, but built from the ground up for data-hungry marketers like all of us. Here’s a link to Wistia’s How It Works page.

To get you pumped for the B2B Video Content Clinic on the 19th, Wistia’s second-ever third-ever webinar, here’s the first-ever Wistia webinar: Introduction to Video Marketing.

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