Let’s find out how ‘intelligent mud’ can help you get more B2B customers. What’s ‘intelligent mud’? It’s not just a little smarter than ordinary mud. It’s mud so smart, it can help your company generate more leads and nurture those leads until they become customers.
Yes, ‘intelligent mud’ can boost your marketing efforts into high gear and help you sell more stuff. How can you make it work for you? We’ll get to that. But first, a bit of a sidetrack.
You’ve probably heard the proverb: “If you throw enough mud at the wall, some of it will stick.” Wiktionary explains it this way: “Try the same thing (or similar things) often enough, and, even if the general standard is poor, sometimes one will be successful.”
Apparently, the expression might have come from “a technique of building wattle and daub walls by throwing daub (mud mixed with straw) at the wattle, throwing hard enough that some obtained a good key and remained in place.”
Well, fine, if you’re into wattles and daubs, whatever they are.
This isn’t about building walls, it’s about building a more efficient sales pipeline. And accelerating the movement of prospects through the pipeline. And decreasing the number of prospects who drop out before they become customers.
Knowledge marketing is all about sharing what you know with your would-be customers to give them the information they’re looking for at every stage of the purchase decision-making process.
It’s no use sharing knowledge your customers aren’t interested to know. That would be like throwing mud at the wall in the hope that some of it might stick.
The key is to make sure you’re sharing expertise, information and knowledge that’s aligned with what they want to know at that moment. Sharing useful content at just the right time will pull customers through your sales pipeline.
What should you share? Here are some high-yield content marketing examples for you to throw at the wall. It’s the sort of content that’s proven to be effective at engaging prospects and accelerating their progress through your sales pipeline.
That’s what makes it ‘intelligent mud’.