Creating better B2B website content is worth the investment – here are 5 tips to make it easier to do.
Everyday we are all flooded with promotional web content. “Buy now!” “Enter to win!” “Don’t miss out!” In order to have your web content stand out from the sea of competition, you need to write content that addresses what people truly care about: their own needs and pains. It may be tempting to focus wholeheartedly on your sales pitch, but the truth is customers aren’t interested in that. They just want to know what you can do for them.
The best website copy is customer-focused, clear and concise, optimized for keywords (SEO), organized for user experience, and measured for results.
To help you along your content marketing journey, we made this infographic with 5 tips for creating better website content.
For more advice on creating web copy, or if you have any questions or comments, don’t hesitate to contact us.