B2B Pipeline Marketing: 5 Questions Worth Asking About Your Pipeline

  1. What do buyers and customers find when they search for you?
  2. How many qualified leads visited your website last month and who were they?
  3. How many hand-raisers (ie buyers who are looking for information) are you connecting with and funnelling into your pipeline?
  4. What do your customers want to know at each stage of their decision proces and can they easily get that information from you?
  5. Which marketing tools are helping to nurture your leads and move them through your pipeline?

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And please check out our knowledge center for free B2B resources on how to optimize your pipeline.



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