- What do buyers and customers find when they search for you?
- How many qualified leads visited your website last month and who were they?
- How many hand-raisers (ie buyers who are looking for information) are you connecting with and funnelling into your pipeline?
- What do your customers want to know at each stage of their decision proces and can they easily get that information from you?
- Which marketing tools are helping to nurture your leads and move them through your pipeline?
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