B2B Marketing: Pipeline Optimization – how to attract and nurture more customers

We just finished a new presentation and wanted to share it with our blog readers.  It covers “How To Use Knowledge Marketing To Attract and Nurture More Customers” by looking at:

  • Decision Stages
  • Sharing What Customers Want To Know As They Decide To Buy
  • Better Visibility Into What Works
  • 5 Questions Worth Asking About Your Pipeline

This best practice guide is designed as a quick overview to help B2B marketers who have a complex product or solution and buying process.  For example  technology, software, B2B services, and professional firms.

What is really fun about this presentation is that anyone can sketch it on a napkin or a white board when you are trying to share ideas about knowledge marketing, how to get the most out of marketing automation tools, or best practices.  And if you have worked with BrainRider you know we like to sketch up ideas!

Getting More B2B Customers – a quick guide to optimizing your sales and marketing pipeline

View more presentations from BrainRider Knowledge Marketing Group.

Feel free to use any of the ideas in this deck as you develop your own marketing programs.  But please share your experience with us!  And we would love your thoughts, input and comments so either post or click on the “Get In Touch” button at the top of your screen.

2 thoughts on “B2B Marketing: Pipeline Optimization – how to attract and nurture more customers

  1. Pingback: B2B Marketing School: sharing what we learned in 2010 | Brainrider B2B Marketing

  2. Pingback: How To Use SlideShare: tips for B2B marketing

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