Helping You Plan and Implement
Better B2B Marketing

Planning Better B2B Marketing

Brainrider helps you plan and implement better b2b marketing by combining your knowledge of your customer, market, and business with better practice, tools and technologies.

Our unique process includes 3 hands-on planning workshops with your team:

• Developing customer-focused content
• Designing a better website
• Planning & executing better marketing programs
   

Each 2-hour workshop is designed to get strategic input and agreement from key members of your management, marketing, and sales teams in order to deliver better b2b marketing for your business. The output of each workshop is a strategic vision and detailed implementation plan.
 

Implementing Better B2B Marketing

Once the plans are completed the Brainrider team helps you implement them including the following deliverables:

• 90 day implementation plan
• Development and deployment of your new website
• Creation of 30-40 customer-focused content assets and a rolling quarterly content plan
• Execution of inbound nurturing, outbound nurturing and B2B social media marketing programs
   

Ongoing Execution of Better B2B Marketing

Brainrider’s planning and implementation process has been developed to give your team a complete package of everything they need for better b2b marketing in less than 90 days. But we can also support your marketing team with ongoing:

• Website management
• Content development
• Programs execution
   

Nine questions our clients have faced:

Here are some of the things clients have told us in our first meeting. If you see yourself here, let’s talk.

“We're sharing some resources on the our website. But we’re not tracking who is visiting and we’re not nurturing  them with targeted content that helps to convert them into customers. We could use help with prospect acquisition, lead nurturing and conversion.”

We are spending $5k a month on Google AdWords, getting great traffic, but but it is not generating qualified leads.  We are worried that it is a waste of our limited budget!

“No, we have no resource center on our website. What would that do for us?”

“I know the whole social media space is exploding. We’re not on Twitter. We don't use LinkedIn to get customers. We don't know the who, what, and why about blogging .  We should probably do something because I know a few of our competitors are already there but I don't know what!.”

“We have some content on our website for people to download including our product sales sheets and a white paper, but  we don't think it is driving qualified leads.”

“We email stuff out when prospects ask but I don’t know if it is working to drive sales or if they even read it.”

"SEO is a big issue for us.  We don't rank well in search results and have hired an SEO consultant but progress has been limited."

“My sales team needs better leads.  I know I need to do something to get better visibility into my pipeline and improve our lead generation and nurturing to get more customers. But I am looking for advice on what to do. Help!”

Contact us now to learn more about how BrainRider can help you connect with more prospects and convert them into customers.