B2B Lead Generation: Great Benchmarking And Best Practices For Lead Generation from CSO Insights 2010 Lead Generation Survey

Scott Attract & Acquire More Quality Leads, Build a Customer-Focused Marketing Plan, Engage Prospects When Sales-Ready, Nurture & Qualify Existing Database Tags: , , , , , , , , , , , ,

CSO Insights has published their 2010 Lead Generation Optimization Survey Results. And it includes some useful stats including: 49.3% do not have a process in place to track the ROI of their lead generation programs 81.5% see some/significant increase in lead conversion when leads are nurtured/incubated 48.5% think their website needs improvement in order to … read more »