This free B2B marketing plan template is an easy to use tool  designed to help you plan your marketing activities by objective. The workbook includes: prioritizing your marketing objectives, identifying program gaps and opportunities, new programs pick-list and an marketing budget planning worksheet.

Brainrider can help you plan and execute better B2B marketing campaigns.  Check out our B2B marketing planning and execution services for more information.

Planning By Objectives Worksheet

B2B Marketing Plan Template, Planning By Objectives, Awareness, Acquisition, Nurturing, Sales QualificationThe planning by objectives sheet outlines four B2B lead acquisition marketing objectives:

  • Generating Awareness
  • Acquiring New Prospects
  • Nurturing Prospect Activity
  • Qualifying Sales Readiness