Marketing Automation Agency Skills To Look For
March 17th, 2013
This resource looks at marketing automation implementation and the agency, consultant and specialist skill sets that are needed to get you better results.
According to Marketing Sherpa, “In the B2B marketer’s toolbox, marketing automation software is more like industrial equipment than a simple screwdriver. It’s a capital investment, and it… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
Marketing Automation Optimization Checklist
March 3rd, 2013
This checklist is designed to help you identify gaps in your marketing automation implementation and management. It is based on practices we have developed and executed for our clients. Click the link to download a working copy of this checklist to share with your team.
Marketing Automation Checklist:
1. Start… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
B2B Content Marketing Strategy Template
February 18th, 2013
The following practical approach to B2B content marketing strategy provides a framework to plan content development and marketing prioritized against your objectives and audiences.
Click here to download a working copy of this B2B Content Marketing Strategy Template.
For many B2B leaders, content marketing is a key initiative when marketing a… Read More
Authored by: Scott
Posted in: Customer-CentricityHow To Do Better B2B Marketing
2013 B2B Marketing Budget Planning Tool
November 18th, 2012
This 2013 B2B marketing budget planning tool uses Forrester top performer B2B budget allocation benchmarks presented by the terrific Lori Wizdo at Elevate2012 as a starting point for building marketing and marketing programs budgets and then lets you adjust your spending based on your priorities.
2013 B2B Marketing Budget Planning Tool… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
2013 B2B Marketing Plan Template
October 7th, 2012
This free 2013 B2B marketing plan template is an easy to use tool designed to help you plan your marketing activities by objective. The workbook includes four sheets: prioritizing your marketing objectives, identify program gaps and opportunities, new programs pick-list and an activity blocking chart.
Planning By Objectives Worksheet
The… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
How to Use Knowledge Marketing to Create B2B Customers
September 20th, 2012
Our free 35-page eBook “How to Use Knowledge Marketing to Create B2B Customers” is packed with useful tips that will help you share what you know to attract prospects and engage customers in a new way.…
Authored by: Scott
Posted in: How To Do Better B2B Marketing
Better B2B Marketing Checklist: Website content & programs
September 23rd, 2011
Evaluate your Website, Content, and Programs: this 19-point checklist identifies high-yield opportunities for your website, content and marketing programs.… Read More
Authored by: Nolin
Posted in: How To Do Better B2B Marketing
B2B Marketing: How To Understand What Your Customer Wants To Know
August 15th, 2011
Authored by: Nolin
Posted in: How To Do Better B2B Marketing
Closing The Marketing Automation Skills Gap: Sirius Decisions
August 13th, 2011
A quick review from Sirius Decisions of four areas of skills and process required to get the most out of using a marketing automation platform. BrainRider would add content and analytics but Ally and his team at Sirius always provide smart, practical insight.… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
How To Improve B2B Pipeline Performance Using Knowledge Marketing
August 13th, 2011
Our free 24-page eBook “How to Improve Pipeline Performance Using Knowledge Marketing” is full of insights about looking at your business through the eyes of your prospects to see your pipeline in a fresh new way.… Read More
Authored by: Scott
Posted in: How To Do Better B2B Marketing
